Boutir - Online Shop Builder

Build and run an online shop with video commerce at its core using Boutir - Online Shop Builder. In today's phygital retail landscape, video transforms browsers into buyers. Boutir empowers over 140,000 merchants to sell with the warmth and persuasiveness of in-person shopping, all from a single mobile app.

Create revenue-driving video content that converts. Host livestreams where you showcase products like a shop assistant would, answering questions in real time and building genuine connection with viewers. The integrated buy button lets customers purchase without leaving your stream, dramatically shortening the path to sale. Don't let great livestream content disappear—save and replay your broadcasts, edit them based on audience response, and repurpose them into high-performing advertising assets. Alternatively, shoot shoppable product videos where viewers can tap to purchase mid-watch, eliminating friction and keeping customers immersed in your brand story.

Understand what drives your customers. Access detailed analytics on video views, engagement patterns, and purchasing behavior from livestreams and video content. Use these insights to refine your product strategy and tailor your next campaigns. Greet every visitor with a personalized welcome video on your shop's homepage—just like a dedicated shop assistant greeting customers at your door.

Manage your entire shop operation from one streamlined interface. Automate order fulfillment through trusted logistics partners including SF Express, Hongkong Post, ZTO Express, and Alfred 24, reducing manual workload and shipping errors. Launch smart advertising campaigns on social media and Google directly within the app—built-in audience targeting ensures your budget reaches genuinely interested customers. Design a branded homepage and custom pages that showcase customer reviews, product details, and your unique value proposition. Increase customer loyalty with tiered membership benefits and bulk purchase discounts that reward repeat buyers.

Simplify your setup and start selling immediately. Claim a memorable, unique link for your shop that customers can easily share and remember. Import photos directly from Instagram to jumpstart your product catalog in minutes—no complicated uploads required. Try all Essential Plan features free for 14 days, no credit card needed, so you can experience the full power of Boutir - Online Shop Builder before committing.